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IMPACT17 – Internet Marketing Conference
  • IMPACT17 | Wynn Resort, Las Vegas | September 28-30, 2017

    Rising above the noise

    Learn how to communicate, market and lead like never before

    View Program Book

Got a product, bit of funding, maybe even some traction?

Now it's time to let the world know.

IMPACT 17 is looking for high caliber, early stage startups to pitch in front of an audience of C-levels, digital marketers and investors at Internet Marketing Association;s flagship event in Las Vegas. If you think you got what it takes, apply today!

About IMPACT17

The BEST and longest-running Internet Marketing Conference!


IMPACT17 Las Vegas will be the place to be. You can supercharge your career, increase your professional network and have great fun doing it! Stunning location, fine food and amazing speakers make IMPACT17 the one marketing event to attend this year.

Past IMPACT Conferences

Internet Marketing Conference Topics

At this year's event, you can learn about these topics and more!

  • Social Media Marketing
  • Website Innovations and APIs
  • Mobile Platform Marketing
  • Podcast and Rich Media
  • Retargeting Strategies
  • Email Marketing
  • Customer Acquisition
  • Brand Storytelling
  • Omni-Channel Marketing
  • PPC Program Optimization
  • Marketing Automation
  • Digital Marketing Strategy
  • Conversion Rate Enhancement
  • Content Marketing
  • Data Analysis
  • Campaign Planning
  • Organizational Leadership
  • Executive Networking
  • Channel Marketing
  • Earned Media

Welcome Bash

Intrigue, Wynn

We’re very excited about IMPACT17, the one marketing conference you must attend! This year’s event will kick off with a welcome bash at the incredible Intrigue ultra-lounge at the Wynn, offering 14,000 square feet of stunning interiors and high-energy excitement bathed in state-of- the-art light and sound.

The Venue


IMPACT17 will be held at Enclave, the brand-new, 5-star, 75,000-square-foot conference center in Las Vegas. At IMPACT17, you’ll be treated to amazing content from well-known speakers and topnotch networking with some of the most elite marketing leaders available anywhere. This year’s version will be the best yet! More than 75 speakers will share insights and unique perspectives. Also, as expected with IMPACT, there will be many surprises and unique experiences as part of the event.



All of our guests will be treated to luxurious accommodations at Encore, recently named the best hotel in Las Vegas by Condé Nast Traveler magazine’s 29th Annual Readers’ Choice Awards.

Conference Schedule

DAY 1 | Thursday, Sep 28

Intrigue, Wynn Las Vegas

3131 S Las Vegas Blvd,
Las Vegas, NV 89109
Map & Directions

  • Welcome Reception4:30 PM
  • Keynotes5:00 PM
  • Marcie Merriman, Executive Director, Ernst & Young

    Move Over, Millennials; Make Way for Gen Z

  • Jason Neubauer

    How Brands Win Gen Z With Content Marketing

  • Alex Gray, Skylight Global

    IMA Life Experience

  • Claudio Ludovisi, VP, Head of Strategy & Business Planning, ABC Entertainment, Disney ABC Television Group

    Who are your biggest fans? Identifying, reaching and empowering them can make all the difference in marketing your brand to success

  • John Costello, Corporate VP Business Development & Government Relations, Microsemi Corporation

    Microsemi – A history of bold decisions/Executive Hoodlum – Negotiating on the Corner of Main and Mean

  • Dr. Bruce Hensel, NBC TV / Cloudbreak


  • Health in Digital Panel

    Moderated by Dr. Bruce Hensel, Chief Medical Health and Science Editor, NBC TV, Chief Medical Officer, Cloudbreak - Ian Kalin, Chief Data Officer, eHealth - Charlotte Doepker, VP Marketing, Keenan

  • Welcome from IMA Global Chairman and Founder, Sinan Kanatsiz

  • Networking and Entertainment6:30 PM
DAY 2 | Friday Morning, Sep 29

Enclave Conference Center

5810 S. Eastern Avenue
Las Vegas, NV 89119
Map & Directions

  • Bus Transfer 8:00 AM

    From Encore to Enclave

  • Breakfast and Exhibitor Showcase8:30 AM
  • Morning Program10:00 AM
  • Welcome Home Troops - Color Guard

  • Sue Rebar, Founder & President, Welcome Home Troops

    Welcome Home Troops Post 9-11 Memorial

  • Andrea Ward, CMO, Magento

    Data-Driven Marketing: Hype vs. Reality

  • Kevin Maloney, CEO, IEC

    International Executive Council

  • CMO Rockstars Panel

    Moderated by Tim Moran - Andrea Ward, CMO, Magento - Jeanniey Mullen, CMO, Mercer - David McKillips, SVP In-Park Services, Six Flags - Akbar Jaffer, CMO, ZorroSign Inc.

  • Eric Lundbohm, CMO-Lead, IMA

    Cybersecurity Basics for Marketing Departments

  • Peter Lopez, Cloud Solutions Architect, Microsoft

    Dynamic Security in the Digital Age

  • Perry Viscounty, Latham & Watkins LLP

    Disclosing Paid Endorsements: Being Mindful of Risk and Reward

  • Cammie Croft, Chief Community Officer, Managing Director, FWD.us

    Immigration Reform

  • MarTech and Global Customer Experience Panel

    Moderated by Bryan Rand, VP Sales, TransPerfect - Michelle Frank, Senior Manager, Global E-Commerce, Harman - Jeff Hassemer, Chief Strategy Officer, Alterian - Michael Aburas, Integrated Media Director, MGM Resorts International

  • Lunch, Awards, and Entertainment12:30 PM

    Entertainment by Mentalist Kevin Viner

DAY 2 & 3 | Friday Afternoon, Sep 29

Enclave Conference Center & Encore Resort

  • Afternoon Program1:30 PM
  • Victor Cho, CEO, Evite

    Diversity in the Workplace

  • Hope Frank, Global Marketing & Experience Officer, Futurist, Mercer

    Digital Transformation and how critical it is to evolve as a marketing team, during the global dynamics of Artificial Intelligence, Machine Learning and Predictive Modeling.

  • Jeanniey Mullen, CMO, Mercer

    Marketing from the Inside Out: People Marketing

  • Women Innovators Panel

    Moderated by Jeanniey Mullen, CMO, Mercer - Alma Derricks, CMO, El Rey Network - Lindsey Germono, President, Germono Advertising Company - Ruth Brajevich, VP & Strategic Initiatives, Ware Malcomb - Lindsey Carnett, CEO, Marketing Maven - Isabelle Bart, Marketing Communications Director, American Association of Critical-Care Nurses - Mariam Ayoade, Product Team Lead, Digital Services, digitXplus

  • Alma Derricks, CMO, El Rey Network

    From Minority to Majority: How US Latinos are Redefining “Mass” and “Media”

  • Jay Symonds, Senior Account Executive, Amazon

    Amazon Innovations

  • Business Intelligence and Marketing Innovations Panel

    Moderated by Jay Symonds, Senior Account Executive, Amazon - Perry Evoniuk, CTO, Evite - Tracy Morgan, Sr. Director, Engineering & Data Science, nContext - Tamara Gaffney, Principal Analyst, Adobe - Ryan Miyaki, Founder, Comped Marketing - Vitaly Pecharsky, Head of IT Operations, Slickdeals

  • Education Panel

    Moderated by Yves Le Sieur, Sr. Director, VDS - Helen Norris, VP, CIO, Chapman University - David May, VP, Web & Digital Media, Chapman University - Dr. Stephane Muller, Business Programs Department Director, University of California, Irvine

  • Justin Andresen, Head of Sales, Drips

    Conversations Matter

  • Marketing Technologies and Modern Day Tools Panel

    Moderated by Aaron Hillegass, CEO, Big Nerd Ranch - Josh Decker, CEO, Tagboard - Susan Akbarpour, CEO, Mavatar - Adam Hua, VP Partnerships, CitizenNet - Warren Kay, CEO, SOCi - Thomas Bartke, Ecom Convert - Tyler Holliday, Director of Marketing, Ytel

  • Johnathan McGowan, CEO, TakeNote Global

    Startup and Pitch Testimonial

  • IMA Startup and Pitch Challenge

  • Mark Samuel, CEO, IMPAQ

    Leading Above the Noise: Transforming Your Organization and Yourself

  • Bill Eldien, CEO, Ketel One Vodka

    Ketel One Vodka Tasting Experience

  • Cocktail Networking, Catering & Exhibitor Showcase5:00 PM
  • Bus Transfer6:00 PM

    From Enclave to Encore

  • Wynn XS Nightclub with David Guetta11:00pm - 4:00am Saturday

    3131 S Las Vegas Blvd, Las Vegas, NV 89109