The Legends of Impact17
We've gone to great lengths to curate the best content dynamos and bring you the most relevant thought leadership topics anywhere. Your experience will propel your organization's growth and continued success.
Susan Akbarpour
Co-Founder & CEOSusan Akbarpour
Co-Founder & CEO, Mavatar Technologies Inc.
Susan Akbarpour is the co-founder and CEO of Mavatar Technologies Inc. She oversees the strategic and creative direction of the company, leveraging her extensive network and proven background in product design, development and marketing.
Susan is a visionary entrepreneur with over 25 years of hands-on experience building and advising successful and innovative products and businesses in technology, media, retail and management consulting. She founded Mavatar soon after receiving her MS in Management from Stanford University in 2010.
Under her leadership, Mavatar has emerged from a simple web browser application to modular, turnkey and cloud-based enterprise software equipped with a large array of omnichannel solutions such as large-scale Phygital Marketplace enabler software, Shoppable Content Publishing platform, mCart and Social e-Commerce Engine.
The Mavatar cross-channel PaaS platform straddles Marketplace, Affiliate and Social Marketing. Mavatar-powered Marketplace and mCarts Operators allow shoppers to buy products from impressions in digital and physical worlds, changing the way retailers acquire new customers and stimulate incremental sales by empowering and incentivizing their greatest brand advocates’ authentic voice. Mavatar solutions help enterprise customers to close the gap between online and offline shopping, sales and advertising.
Throughout her journey as an entrepreneur, journalist, publisher, investor, board member, community advocate and political fundraiser, Susan has received multiple media, community and business awards, spoken at various conferences and is frequently featured in mainstream media. Susan is also a general partner at Monjeri Investments, member of the board of directors at IMA International Executive Council and VOMax Corporation, member of Stanford Business School Alumni Association, Stanford Women On Boards, and a prestige member of Watermark, a nonprofit organization that is a community of executive women.
Susan Akbarpour
Co-Founder & CEO, Avatar Technologies Inc.
Introducing CCommerce!
This panel will discuss the importance of closing the gap between online and offline commerce leveraging CCommerce (Contextual Commerce) technologies.
Introducing CCommerce!
- Modern shoppers are product oriented and start their journey from contextual impressions of the product. They hardly start the discovery from stores, websites and even mobile apps anymore!
- Retailers and CPGs are lost and broke, tracking shoppers between their mobile, web and physical touch points with no plan to monetize the data down to the sales dollars.
- They are tired of ineffective affiliate networks and digital advertising campaigns. Over $300 billion dollars per year is spent on push advertisements, while the average CTR rate is only 0.01% and a tacit agreement between ad networks kept the average cost per acquisition(CPA) undisclosed!
- Retailers’ cost of e-commerce sales is between 30% to over 60% as they have to pay multiple intermediaries for any transaction that happens in their sites.
- They only want to reward their products’ real influencers (content publishers) on a pure PPP (Pay Per Performance) model, but they can’t identify them as the traffic they pay for can be hijacked by “last click” intruders (Tools publishers)!
- Marketplace is a successful model and 70% annual growth, but top retailers can’t be represented in Amazon and other marketplaces without losing control of fulfillment and their brands’ dignity, listed next to a fragmented market of SMBs.
Steven Cook
CMO, Champion Capital Group
Steven Cook, Founder of FortuneCMO.co, is an internationally recognized brand marketing, martech and innovation thought leader, speaker and writer. Steven is a 25+ year Fortune 500 global marketer at P&G, Coca-Cola and Samsung, where he was SVP, CMO N.A. He has also been a CMO for several startups. He established Coca-Cola’s first Global Strategic Innovation group and has built and led iconic B2C and B2B brands globally online and offline in highly competitive categories including electronics, tech, entertainment, beverage, food, cosmetics, personal care, and health and well-being.
He currently is the CMO for Champion Capital Group & Startup Nation 2 Enterprise. Cook works with VCs & startup founders in CMO, Biz Dev, Product Innovation & capital raise roles in Silicon Valley, Silicon South & Startup Nation (Israel) to accelerate brand building, go-to-market & commercial growth.
For the past 5 years, he has also been the Contributing Editor for CMO.com by Adobe publishing 150+ written & video interviews with CMOs, CEOs & other thought leaders covering digital transformation, marketing & innovation from a Fortune 500 & startup CMO’s perspective. He has covered events including the Adobe Summit, SXSW, AMA, CES, Social Shake-up, Mobility Live, Ad Week, & other leading CMO & MarTech events. He has also been published in Forbes CMO & other leading business press.
Steven is the Silicon Valley Executive Network ‘Future of Marketing Series’ Co-Producer & is a keynote speaker at CMO & Tech events. He is a CMO Council Advisor, ARKE Board Advisor & SXSW Accelerator Advisor.
Steven Cook
CMO, Champion Capital Group
Adam Hua
VP of PartnershipsAdam Hua
VP of Partnerships, CitizenNet, A Condé Nast Company
Adam Hua is the VP of Partnerships at CitizenNet, a Condé Nast company. CitizenNet specializes in prediction technology for social media advertising in Los Angeles, CA. Adam conceptualizes and brings new solutions and products to market while fostering partnerships and business development. He has 15 years of digital and social advertising experience. Previously, Adam held senior executive roles at Adaptly, Compass Labs, and Marchex and been a part of two exits in the startup space. He is also the co-founder of Discovered, an entertainment marketplace, and an advisor to The Joint Chiropractic (Rosemead, Hoboken Franchisee), Magnitude Digital and HeroLA.
Adam Hua
VP of Partnerships, CitizenNet, A Condé Nast Company
Succeeding in Branded Content and Influencer Marketing with Paid Social
The reality is simple, users are consuming branded content at a high rate, and advertisers are jumping on the bandwagon to produce more content.
Succeeding in Branded Content and Influencer Marketing with Paid Social
The reality is simple. Users are consuming branded content at a high rate, and advertisers are jumping on the bandwagon to produce more content. Over the past year, there has been a surge of interest, solutions and software designed to improve the quality, performance and measurement of branded/influencer content. In fact, Facebook estimates that branded content has the potential to service a $23-billion addressable market.But why the hype? Advertisers publishing branded content can expect up to a 30% improvement on engagement metrics, creating a huge revenue opportunity. However, not all roads lead to success. An estimated 93% of celebrity endorsements violate FTC guidelines. In addition, organic reach declines by as much as 91% for branded content when published without paid media support on Facebook. The cost to service and grow this new revenue channel can be expensive.
As a result, there is a perception that marketers and publishers will resort to pay-to-play strategies for ensuring distribution of their content. Media buys alone are not enough to support these new publisher/creator business models. Top performance is achieved when coupling branded content with data-backed services and customized software solutions. CitizenNet observed a 285% lift in reach, 2x in publisher revenue margins, and performance up to 3x better than regular branded creative.
Claudio Ludovisi
VP, Head of Strategy and Business PlanningClaudio Ludovisi
VP, Head of Strategy and Business Planning, ABC Entertainment, Disney ABC Television Group
Claudio Ludovisi is the Head of Strategy and Business Planning for ABC Entertainment, where he reports to the President of ABC Network and works with senior leaders across the Disney ABC Television Group.
With over 20 years expertise in strategy, general management and marketing, Claudio has held both direct P&L management and senior staff roles in world-class entertainment and consumer products companies. He is passionate about building new, brand-driven businesses and leading teams to extraordinary results in our “accelerating, digital, purpose-driven” world.
Prior to ABC, Claudio held several senior executive roles. He was SVP of Operational Strategy at NBC Entertainment Marketing & Digital, responsible for operational efficiency across all online and offline platforms. Before that, he was VP of operations for IMAX Filmed Entertainment, VP of Business Development for Corporate Marketing at Warner Bros. Studios and head of Warner Bros. Consumer Products Licensing in Latin America. Claudio also worked for Booz Allen & Hamilton strategic management consulting in the Media and Technology practice. His career began at Saatchi & Saatchi Advertising where he managed advertising campaigns for key Procter and Gamble brands in both the US and Europe.
Claudio holds an MBA from the Kellogg Graduate School of Management and a BA in Economics from UCLA, and speaks four languages. He guest lectures on various topics at Kellogg, USC’s Annenberg School of Communications, and UCLA’s Anderson Graduate School of Business.
Claudio Ludovisi
VP, Head of Strategy and Business Planning, ABC Entertainment, Disney ABC Television Group
Marcie Merriman
Executive DirectorMarcie Merriman
Executive Director, Ernst & Young LLP (EY)
A globally recognized leader in consumer ethnography, cultural anthropology and brand strategy, Marcie Merriman has a 25-year track record of working with boards, CEOs and their teams to propel the innovation of brands, categories and businesses.
As a successful entrepreneur and former retail industry executive, with both Victoria’s Secret and Toys R Us, Marcie’s passion lies in connecting the dots between consumer needs, market influencers and business requirements to enable business innovation and growth. Marcie is especially focused on leveraging her experience and intimate knowledge of Millennials and Gen Z to help clients differentiate their businesses and tap growth opportunities with these complex and ever-changing generations.
Marcie is currently a leader in EY’s Digital Experience Practice where she teams with clients to understand nuances of human behaviors within societies and organizational implications that can be addressed through improved experiences, including the deployment of digital technologies.
Marcie holds an Executive MBA from Case Western Reserve University’s Weatherhead School of Management, with a focus on marketing strategy. She earned a BA in Social Sciences from Michigan State University, where she focused her studies on anthropology and sociology.
Key client relationships have included Nike, Berkshire Hathaway, Royal Caribbean, Goodyear, Victoria’s Secret, Mars, Equinox, American Express, United Heath Group, Darden Restaurants, Bayer, Starbucks, Luxottica, PepsiCo, Jack Daniels, McDonalds and eBay.
Marcie Merriman
Executive Director, Ernst & Young LLP (EY)
Move Over, Millennials: Make Way for Gen Z
Generation Z, the teens and tweens coming of age today, are not just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow.
Move Over, Millennials; Make Way for Gen Z
Generation Z, the teens and tweens coming of age today, are not just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow. Intuitively innovative, uber-productive, goal-oriented and realistic, they are growing to be savvy consumers and employees. Businesses hoping to connect with them need to understand who they are and how they are about to turn today’s market on its head.To compete in today’s uber-challenging model, businesses are migrating toward digital in order to delight consumers in redefined, imaginative ways. To survive in an experience-led world, retail must take note of these changes. But to win, it is imperative for retailers to focus on meeting the expectations of today’s most demanding lot: the true digital natives, Gen Z, today’s teens and tweens. Gen Z is quickly moving us all into an “anything is possible” world. Resonating with Gen Z and staying relevant will undoubtedly be a Herculean effort, but it can be done. Retailers will be required to use every tool at their disposal to deliver experiences shoppers cannot bear to live without, and gain an irreplaceable and indispensable space in the mind of the consumer.
Marcie explores how, why, and the implications and opportunities this market shift provides retailers. We look forward to sharing insights from a national EY survey of 1000 adults and 400 teens to understand the differences between generations to gain insight into today’s changing consumer behavior, focusing especially on those who grew up with technology (Millennials) versus those who were born into it (Gen Z).
Blake Squires
AdvisorBlake Squires
Advisor, Drips
Blake’s former start-up successes have gained national media attention for speed to market and innovation from Forbes, Time and TODAY among many others. Additionally, Blake has helped his past companies earn several awards for the top workplaces in Northeast Ohio and a coveted spot on Inc’s 500 Fastest Growing Companies. Above all these accolades, Blake is most proud of the fact that the companies he founded and successfully exited still employ thriving teams.
Blake started his career in the mid-90s in Los Angeles, where he first capitalized on disruption by recognizing the convergence of technology and media in the music industry. Blake moved back to his hometown of Cleveland to co-found Everstream Inc, a streaming media and analytics company, which sold to Concurrent Computer Corp (NASDAQ: CCUR). Blake then co-founded Adcoda Inc, a digital download company, which later became Findaway, the makers of PLAYAWAY® preloaded audio and video devices. Blake helped scale Findaway into a high-growth success. After selling his interest in late 2010, Blake became a founding partner of Hatch which invests in and helps entrepreneurs maximize their ideas. In mid-2011, Blake founded and became CEO of Movable. Movable’s platform combined wearable technology and a SaaS platform to help people move more. Movable was acquired in late 2015 by DHS Group, a Houston-based population health management company.
Today Blake advises Drips, who helps clients increase lead conversions. He also coaches several product company CEOs and is active with his own product and company developments.
Blake Squires
Advisor, Drips
Conversations Matter
The on-demand economy has evolved the consumer to expect what they want when they want it. Beyond immediacy and access, the on-demand economy has to evolve to respect consumers’ time.
Conversations Matter
The on-demand economy has evolved the consumer to expect what they want when they want it. Beyond immediacy and access, the on-demand economy has to evolve to respect consumers’ time. And companies have to evolve toward better interactions and more authentic communications. Big companies and brands need to act small. They have to put the power in the consumer’s hands. And for brands, technology is key in scaling communications. However, technology alone won’t win. Conversation campaigns need to be carefully designed. They need to be consistently tested and modified. As humans our conversations are natural, consider the elements and the senses. While data is abundant and can continue to inform the design, consumers expect more.
Warren Kay
Chief Revenue OfficerWarren Kay
Chief Revenue Officer, SOCi
Warren Kay has over 15 years of experience driving innovation and results in technology and media. He is currently serving as the Chief Revenue Officer and Member of the Board of Directors for venture-backed software company, SOCi.
Prior to joining SOCi, Warren spent approximately two years at Under Armour, most recently holding the position of Global VP of Advertising. At Under Armour, he was at the forefront of technology and fitness, leading the integration of multiple health and fitness apps into Under Armour. Before Under Armour, he was a Principal at The Goodison Group, a consulting firm he co-founded to focus on media and technology companies, for over four years.
In addition, he has served in executive positions for the Houston Chronicle, Trada, iPromote, News Corp, Yahoo! and IAC-Citysearch. Warren holds a Bachelor of Arts degree in Economics from the University of Texas – Austin. He has been married for 17 years to his wonderful wife Laura and is the proud father of two boys, Nate (9) and Austin (12).
Yves Le Sieur
Sr. Director, Strategy and PlanningYves Le Sieur
Sr. Director, Strategy and Planning, VDS
Yves Le Sieur is a resourceful and creative leader with more than 25years of agency experience, including stints at Chiat-Day and Saatchi and Saatchi. Yves has also worked on the client side, most notably as Creative Director with Joico Laboratories, where he was instrumental in successfully transitioning Joico from a local beauty label to a global entity as a member of the Shiseido family of healthcare brands. With extensive knowledge of branding and creative strategic issues, he brings a particular sense of style and aesthetic to each project he touches, and continues to set the standard for creative and digital innovation.
Adept at implementing high-profile, brand-based marketing programs within a variety of consumer industries, both public and private, he continues to create integrated creative strategies to develop new/existing customer, brand/product evolution and media endorsement. As a strategic thinker, brand assessment enthusiast and writer, Yves leverages effective storytelling and peerless communication skills to convey the intent, potential and emotional experience of an idea or product.
Yves is currently the Senior Director for Strategy and Planning at VDS, a Southern California agency that focuses on data science and conversion marketing, specifically for the education sector. In addition to his client-facing responsibilities, he helps create a groundbreaking agency culture that unites, enhances discovery, promotes and nurtures talent, while fostering collaboration and innovation.
Yves is the recipient of a BFA from the University of Montreal, an MFA from the University of California, Los Angeles as well as an intensive Marketing Strategy Certificate with an emphasis in New Media Marketing from the Samuel Curtis Johnson Graduate School of Management at Cornell University.
Yves Le Sieur
Sr. Director, Strategy and Planning, VDS
The New Education Track
Michael Aburas
Integrated Media Director, MGM Resorts International
Michael Aburas has been executing performance marketing campaigns for MGM Resorts International that drive increased direct sales and contribute to exceeding business goals since 2010. As the Integrated Media Director for MGM Resorts International, Michael leads the media investment strategy, planning, buying and campaign execution for SEM, international advertising and the M life Loyalty program.
Additionally, Michael has been the project manager overseeing the implementation, onboarding, training and strategy for the Adobe media tech stack for the MGM Resorts enterprise, enabling deeper audience segmentation and more efficient acquisition and communication across paid media. Michael joined MGM Resorts in 2004. Prior to joining the media team, he held multiple roles in marketing, HR, finance, sales and development.
Michael has a Bachelor of Science degree in Business from the University of Nevada Las Vegas and an MBA from the University of Phoenix.
Michael Aburas
Integrated Media Director, MGM Resorts International
Adobe Project
Lindsey Carnett
CEO & President, Marketing Maven
Lindsey Carnett is a spirited trailblazer who prides herself on giving a voice to the underdog. Named to the 2016 Entrepreneur 360™ list of “Best Entrepreneurial Companies in America,” Marketing Maven specializes in PR, influencer marketing, social media advertising and reputation management. Recently named AI Global Media’s Most Influential Female in Marketing, USA and honored as Folio: Magazine’s 2015 Top Women in Media, she lectures at universities, conferences and professional marketing organizations globally. She has appeared in the Forbes Most Powerful Women Business Leader issue and on CCTV, Newsmax, Business Rockstars, NPR, The Doctors, Telemundo, FOX Business, TheStreet.com, Huffington Post and USA Today.
Lindsey Carnett
CEO & President, Marketing Maven
Selecting the Right Influencers to Rise Above the Noise
With a plethora of influencers available to brands, what should the key influencer identification process look like for a brand?
Selecting the Right Influencers to Rise Above the Noise
With a plethora of influencers available to brands, what should the key influencer identification process look like? This session will review how to find influencers based on the target demographic of the brand, how to conduct outreach to influencers, options for compensation, disclosure requirements and how to measure success of a campaign. The influencer integration strategy will incorporate PR, event marketing, content marketing, advertising and social media marketing perspectives.
Peter V. Lopez III
Cloud Solutions Architect, Microsoft
Over 20 years of experience leading innovation and security in technology.
Peter V. Lopez III
Cloud Solutions Architect, Microsoft
Dynamic Security in the Digital Age
Threats to industry are evolving as quickly as our technology advancements, breeding new exploits at an exponential rate.
Dynamic Security in the Digital Age
Threats to industry are evolving as quickly as our technology advancements, breeding new exploits at an exponential rate. Combining this with an explosion of connected devices and people provides a fertile ground for those seeking to do harm or take advantage of the less informed. In this session, we will discuss emerging technology and methods to protect people and property.
Ruth Brajevich
Vice President & Strategic Initiatives, Ware Malcomb
Ruth Brajevich is Vice President, Strategic Initiatives for award-winning, international design firm Ware Malcomb. The company is ranked in the top 25 architecture/engineering firms by Building Design + Construction magazine and top 40 interior design firms by Interior Design magazine in the United States. A member of Ware Malcomb’s executive team, Ruth collaborates with company leaders across the firm’s 22 offices. Since 1998, she has played a key role in the company’s transformation from a regional to international design firm.
Ruth oversees strategy for the Ware Malcomb brand, marketing, public relations, communications and culture for Ware Malcomb. She is involved in organizational development and leads strategic initiatives within the firm. She originated and oversees strategic planning, leadership development and culture initiatives.
Ruth is both an accomplished speaker and gifted writer. She has given numerous presentations and has been published on a variety of digital marketing and leadership topics. In 2017 she was recognized via Science of Digital Marketing as one of the Top 50 Most Influential CMO’s and Marketing Leaders for 2016. Ruth was also honored by the Internet Marketing Association with a Women Leaders Award in 2016.
Ruth Brajevich
Vice President & Strategic Initiatives, Ware Malcomb
CMO Panel
Helen Norris
Vice President and Chief Information Officer, Chapman University
Helen Norris is the Chief Information Officer at Chapman University. She has almost 30 years’ experience working in IT leadership roles. Originally from Ireland, Helen earned a Bachelor’s degree in Mathematics from Trinity College, Dublin, Ireland, and a Master’s degree in Computer Resource Management and Business Administration from Webster University in St. Louis. She holds a project management certification (PMP) from Project Management International (pmi.org) and is a fellow of the Educause Leading Change Institute. She serves as a board member of the Southern California Society of Information Management (scsim.org) and a trustee of the National Endowment for Financial Education (nefe.org). Helen also previously served as the Director of the Sacramento Women in Technology International network (witi.com).
Helen Norris
Vice President & Chief Information Officer, Chapman University
Frenemies: The Complex Relationship Between the CMO and CIO (with David May)
In some organizations, the relationship between CIO and CMO is tense, focusing on turf battles and competition. At Chapman, we’ve chosen a more collaborative approach, working together to serve our common clients in a better way.
Frenemies: the complex relationship between the CMO and CIO (with David May)
| We do this by coming together on projects around usability, accessibility and mobility, among other things. In this session, we’ll describe what we’ve accomplished together and more importantly, how we’ve accomplished it. |
Johnathan McGowan
Chief Executive Officer, TakeNote Global
Johnathan McGowan is the Co-Founder and CEO of TakeNote Global Corporation and a student at California Polytechnic State University Pomona. Prior to attending Cal Poly Pomona, Johnathan graduated from Pitzer College’s summer internship in collaboration with Western University of Health Sciences at the age of 16. During his time as a student, Johnathan co-founded TakeNote Global, a corporation dedicated to creating new technologies to help students all around the world.
Johnathan McGowan
Chief Executive Officer, TakeNote Global
Challenging the Educational Platform
The education system is falling behind. Cue two young entrepreneurs with intentions to not only change it but also help students along their path.
Challenging the Educational Platform
Combining physical products as well as technology applications, innovation is happening everywhere. In this session, we will discuss the importance of recruiting key team members, working alongside each other and taking a product from idea to market in the startup ecosystem, while focusing on the importance of changing education.
Gerry Grant
Chief Executive Officer, PicVidShare
Gerry Grant has 24 years of Internet marketing experience plus 25 years of venture capital and angel investor community involvement. He is the founder and CEO of Search-Optimization.com, established in 1994. He lives in Silicon Valley where he is working on his current startup, PicVidShare, an artificial intelligence enhanced universal portal to manage your life on mobile devices.
A Past President of the American Marketing Association, Orange County Chapter and previous board member of Tech Coast Venture Network.
Gerry Grant
Chief Executive Officer, PicVidShare
The Future of the Internet and Artificial Intelligence: A Collaborative Presentation
A call for open source innovation, collaboration, sharing and search optimization. “Alone we can do so little; together we can do so much,” Helen Keller.
The Future of the Internet and Artificial Intelligence a Collaborative Presentation
Prior to and during IMPACT17, PicVidShare and Search-Optimization.com will be cultivating the collective wisdom of of the Internet intelligentsia to define and answer the question: “How to use artificial intelligence to simplify Internet usage, improve user experiences, automate search optimization and increase company profits?” Join us to share how you intend to leverage AI online. Sign up to be included and tell us more at AI Marketing Agency for a chance to be part of the IMPACT17 presentation: The Future of the Internet and Artificial Intelligence. http://aimarketing.agency/
Dr. Stephane Muller
Business Programs Department Director, University of California Irvine
Stephane Antoine Muller is a longtime believer in online continuing education since he completed a Doctorate of Education from Universite du Maine (France) in 2006. As an educator, he taught French in eight countries at prestigious institutions such as Cambridge University, United World College of Canada and National University of Singapore. He has been teaching French online with UCLA Extension since 2008 and became the Director for the Department of Humanities and Social Sciences in 2012. Dr. Muller received the 2014 Annual Staff Honors Award for Leadership in appreciation of his contributions to the UCLA community. He is currently the Director of the Business Programs Department at UC Irvine and has the Digital Marketing Certificate program as part of his portfolio. He utilizes a variety of Internet marketing strategies to promote his courses online.
Dr. Stephane Muller
Business Programs Department Director, University of California Irvine
Embracing Technology: (Re)Designing the 21st Century Course and Promoting It through Internet Marketing
The 21st century online classroom uses digital technology to effortlessly support learning. One of the challenges of online educators is to find approaches to effectively enable learners to access digital instruments and media-rich resources that will help them explore, experience and expand their knowledge.
Embracing Technology: (Re)Designing the 21st Century Course and Promoting it through Internet Marketing
We consulted our instructors at UCI about their needs to use online tools to share their knowledge and asked our students about their visions for a great online course. Both parties value a fully integrated learning platform with comprehensive content, thorough principles of learning, high-quality teaching and aligned assessment. We will present an overview of those four points and discuss how the use of the learning management system (LMS) has evolved over the last seven years, as part of an alternate course content delivery with synchronous and asynchronous contents. We will also talk about online assessment tools that had significant impacts on streamlining University Assessment requirements. Lastly, we will examine the use of Internet marketing to promote our courses, which led to higher student enrollment.
Kevin Li
Chief Executive Officer, TakeNote Global
| Mr. Li is a student at California State Polytechnic University Pomona and is amongst the few to have endeavored through the many faces of the magic industry. He has created, published, and lectured on his creative production process with top industry leaders around the globe. Mr. Li has experience in handling manufacturing, distribution, and sales of his own products. Mr. Li has also the ability to connect and develop relationships with many professionals in the corporate world. |
Kevin Li
Chief Executive Officer, TakeNote Global
Challenging the Educational Platform
The education system is falling behind. Cue two young entrepreneurs with intentions to not only change it but also help students along their path.
Challenging the Educational Platform
Combining physical products as well as technology applications, innovation is happening everywhere. In this session, we will discuss the importance of recruiting key team members, working alongside each other and taking a product from idea to market in the startup ecosystem, while focusing on the importance of changing education.
Perry Viscounty
Latham & Watkins LLP
Perry Viscounty, a nationally recognized trial lawyer and partner at Latham & Watkins, serves as a trusted advisor to leading and emerging global brands seeking to protect and leverage their most important intellectual property assets. Apple, craigslist, GE, VIZIO and Entrepreneur Media, as well as several video game developers and publishers, trust Perry’s holistic approach to litigating and counseling on cutting-edge technology, data privacy and intellectual property issues. He is widely regarded as a go-to lawyer for complex, multifaceted and high-stakes cases that often set precedent and define the legal landscape. Offering a unique combination of business-savvy technology and policy acumen, Perry helps clients in a wide variety of industries meet and overcome the challenges of rapidly evolving market and legal considerations. Perry’s perspective and insight on issues relating to trademarks, copyrights, patents, and trade secrets, among others, is documented through extensive thought leadership that includes numerous speaking engagements and authorships that address the latest IP trends and issues across the technology industry.
Perry Viscounty
Latham & Watkins LLP
Disclosing Paid Endorsements: Being Mindful of the Risk and Reward
Endorsements must be honest and not misleading. This basic truth-in-advertising principle applies to all media, including social media.
Disclosing Paid Endorsements: Being Mindful of the Risk and Reward
While television and magazines have been around for decades, new digital channels, including YouTube, Instagram, and Snapchat, have expanded access to the consumer and continue to grow. The ease of marketing in these channels may suggest that federal false advertising and consumer protection laws do not apply to social media. However, as shown by the Federal Trade Commission’s enforcement actions, this is not the case.As brands increasingly tap social media platforms to promote their products and services, marketers and influencers must be mindful of the risks associated with such marketing tactics. Specifically, all marketing activities must comply with Federal Trade Commission guidelines to guard against unlawful acts. These guidelines include clear and conspicuous disclosure and accuracy of the marketing message. However, there is not a one size fit all approach and each marketing campaign must be individually tailored to conform with the guidelines. Thus, while the revenue reward may be great, all marketers and influencers must be aware of the risk.
Donevon Martinez
Business Development/ Explorer, Comped Marketing
Started in 2016, Comped Marketing is an Artificial Intelligence Powered Concierge Advertisement Distribution Platform. We provide innovative solutions distinguished by creativity and effectiveness to provide world class distribution services tailored to our clients’ needs. We strive to expand the forefront of the media, marketing, and advertising industries by deploying a variety of platforms and technologies readily available to marketers and advertisers. Our mission is to create value for our clients by focusing on connecting them directly to the technological ecosystem of today, ensuring longevity and growth.
Donevon Martinez
Business Development/ Explorer, Comped Marketing
The Future of Chat-Based Marketing.
Brands are increasingly embracing bots and chat-based marketing.