The Legends of Impact17

We've gone to great lengths to curate the best content dynamos and bring you the most relevant thought leadership topics anywhere. Your experience will propel your organization's growth and continued success.

Aaron Hillegass

Aaron Hillegass

Founder
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Aaron Hillegass

Founder, Big Nerd Ranch

Adam Hua

Adam Hua

VP of Partnerships
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Adam Hua

VP of Partnerships, CitizenNet, A Condé Nast Company

Succeeding in Branded Content and Influencer Marketing with Paid Social

The reality is simple, users are consuming branded content at a high rate, and advertisers are jumping on the bandwagon to produce more content.

Akbar Jaffer

Akbar Jaffer

Chief Marketing Officer
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Akbar Jaffer

Chief Marketing Officer, ZorroSign, Inc.

CMO Rockstars Panel

Alex Gray

Alex Gray

Group Lead
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Alex Gray

Group Lead, IMA Canada

Alma Derricks

Alma Derricks

Chief Marketing Officer
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Alma Derricks

Chief Marketing Officer, El Rey Network

Andrea Ward

Andrea Ward

Chief Marketing Officer
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Andrea Ward

Chief Marketing Officer, Magento

Data-Driven Marketing: Hype vs. Reality and What’s Coming Next (Connecting Data to What Matters Most, the Bottom Line)

Over the past decade, data collection has emerged as a best practice for marketers and become standard functionality in most marketing software.

Aya Zook

Aya Zook

Chief Business Development Officer
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Aya Zook

Chief Business Development Officer, DefinedCrowd

IMPACT17 Startup Pitches

Innovation is at the heart of IMPACT 17 and engine of emerging ideas in tech and business is almost exclusively being driven by startups.

Bernadette Coleman

Bernadette Coleman

Founder & Chief Executive Officer
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Bernadette Coleman

Founder & Chief Executive Officer, Advice Local

Bill Eldien

Bill Eldien

Chief Executive Officer

Bill Eldien

Chief Executive Officer, Ketel One Vodka

Blake Squires

Blake Squires

Advisor
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Blake Squires

Advisor, Drips

Conversations Matter

The on-demand economy has evolved the consumer to expect what they want when they want it. Beyond immediacy and access, the on-demand economy has to evolve to respect consumers’ time.

Bruce Hensel

Bruce Hensel

Chief Medical Health and Science Editor, Chief Medical Officer
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Bruce Hensel

Chief Medical Health & Science Editor, NBC TV Network; Chief Medical Officer, Cloudbreak

Bryan Rand

Bryan Rand

Vice President Sales
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Bryan Rand

Vice President Sales, TransPerfect

Cammie Croft

Cammie Croft

Chief Community Officer & Managing Director
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Cammie Croft

Chief Community Officer & Managing Director, FWD,us

Charlotte Doepker

Charlotte Doepker

Vice President Marketing
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Charlotte Doepker

Vice President, Keenan & Associates

Claudio Ludovisi

Claudio Ludovisi

VP, Head of Strategy and Business Planning
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Claudio Ludovisi

VP, Head of Strategy & Business Planning, ABC Entertainment, Disney ABC Television Group

David May

David May

AVP, Web & Digital Media
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David May

AVP, Web & Digital Media, Chapman University

Dr. Stephane Muller

Dr. Stephane Muller

Business Programs Department Director
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Dr. Stephane Muller

Business Programs Department Director, University of California Irvine

Embracing Technology: (Re)Designing the 21st Century Course and Promoting It through Internet Marketing

The 21st century online classroom uses digital technology to effortlessly support learning. One of the challenges of online educators is to find approaches to effectively enable learners to access digital instruments and media-rich resources that will help them explore, experience and expand their knowledge.

Eric Lundbohm

Eric Lundbohm

Founder & Chief Executive Officer
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Eric Lundbohm

CMO Lead, IMA
Founder & Chief Executive Officer, Enough Content

Cybersecurity Basics for Marketing Departments

Marketing departments have a unique set of circumstances when it comes to keeping their world safe from cyber issues.

Helen Norris

Helen Norris

Vice President and Chief Information Officer
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Helen Norris

Vice President & Chief Information Officer, Chapman University

Frenemies: The Complex Relationship Between the CMO and CIO (with David May)

In some organizations, the relationship between CIO and CMO is tense, focusing on turf battles and competition. At Chapman, we’ve chosen a more collaborative approach, working together to serve our common clients in a better way.

Ian Kalin

Ian Kalin

Chief Data Officer
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Ian Kalin

Chief Data Officer,
eHealth, Inc.

Revolutionizing Healthcare with Data

Healthcare has always been one of the most challenging and exciting U.S. industries.

Isabelle Bart

Isabelle Bart

Marketing & Communications Director
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Isabelle Bart

Marketing & Communications Director, American Association of Critical-Care Nurses

Jason Garcia

Jason Garcia

Vice President
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Jason Garcia

Vice President, Silicon Valley Bank

Jason Neubauer

Jason Neubauer

Chief Executive Officer & Founder
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Jason Neubauer

Chief Executive Officer & Founder, Santa Claus Affect

Jay Symonds

Jay Symonds

Senior Account Executive
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Jay Symonds

Senior Account Executive, Amazon

Jeanniey Mullen

Jeanniey Mullen

Global Chief Marketing Officer
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Jeanniey Mullen

Global Chief Marketing Officer, Mercer

Jeff Hassemer

Jeff Hassemer

Chief Strategy Officer
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Jeff Hassemer

Chief Strategy Officer, Alterian

John Costello

John Costello

Corporate VP Business Development & Government Relations
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John Costello

Corporate VP Business Development & Government Relations, Microsemi Corporation

Microsemi – A Successful History of Bold Decisions/Negotiating on the Corner of Main and Mean

The evolution of Microsemi, a publicly traded NASDAQ company included many very difficult decisions. These bold decisions reshaped the aerospace and defense industry.

Josh Decker

Josh Decker

Chief Executive Officer
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Josh Decker

Chief Executive Officer, Tagboard

Kevin Maloney

Kevin Maloney

Chief Executive Officer
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Kevin Maloney

Chief Executive Officer, International Executive Council

Lindsey Carnett

Lindsey Carnett

CEO & President
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Lindsey Carnett

CEO & President, Marketing Maven

Selecting the Right Influencers to Rise Above the Noise

With a plethora of influencers available to brands, what should the key influencer identification process look like for a brand?

Lindsey Germono

Lindsey Germono

President, Germono Advertising Company
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Lindsey Germono

President, Germono Advertising Company

Marcie Merriman

Marcie Merriman

Executive Director
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Marcie Merriman

Executive Director, Ernst & Young LLP (EY)

Move Over, Millennials: Make Way for Gen Z

Generation Z, the teens and tweens coming of age today, are not just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow.

Mark Samuel

Mark Samuel

Founder & Chief Executive Officer
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Mark Samuel

Founder & Chief Executive Officer, IMPAQ

Leading Above the Noise: Transforming Your Organization and Yourself

Organizations are distracted by noise – competing priorities, last minute customer demands, and competing departments that all want to control the work environment.

Michael Aburas

Michael Aburas

Integrated Media Director
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Michael Aburas

Integrated Media Director, MGM Resorts International

Adobe Project

Michelle Frank

Michelle Frank

Senior Manager, Global E-Commerce
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Michelle Frank

Senior Manager, Global E-Commerce, Harman

Paul Smith

Paul Smith

Chief Marketing Officer
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Paul Smith

Chief Marketing Officer, Tangram Interiors

Perry Evoniuk

Perry Evoniuk

Chief Technology Officer
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Perry Evoniuk

Chief Technology Officer, Evite

Marketing Innovations Panel

Perry Viscounty

Perry Viscounty

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Perry Viscounty

Latham & Watkins LLP

Disclosing Paid Endorsements: Being Mindful of the Risk and Reward

Endorsements must be honest and not misleading. This basic truth-in-advertising principle applies to all media, including social media.

Ruth Brajevich

Ruth Brajevich

Vice President & Strategic Initiatives
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Ruth Brajevich

Vice President & Strategic Initiatives, Ware Malcomb

CMO Panel

Peter V. Lopez III

Peter V. Lopez III

Cloud Solutions Architect
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Peter V. Lopez III

Cloud Solutions Architect, Microsoft

Dynamic Security in the Digital Age

Threats to industry are evolving as quickly as our technology advancements, breeding new exploits at an exponential rate.

Ryan Miyaki

Ryan Miyaki

Founder & Chief Executive Officer
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Ryan Miyaki

Founder & Chief Executive Officer, Comped Marketing

Sue Rebar

Sue Rebar

Founder & President
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Sue Rebar

Founder & President, Welcome Home Troops

Susan Akbarpour

Susan Akbarpour

Co-Founder & CEO
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Susan Akbarpour

Co-Founder & CEO, Mavatar Technologies Inc.

Introducing CCommerce!

This panel will discuss the importance of closing the gap between online and offline commerce leveraging CCommerce (Contextual Commerce) technologies.

Tamara Gaffney

Tamara Gaffney

Principal Analyst

Tamara Gaffney

Principal Analyst, Adobe

Thomas Bartke

Thomas Bartke

Thomas Bartke

eCom Convert

Tim Moran

Tim Moran

Chief Executive Officer
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Tim Moran

Chief Executive Officer, CMO100

Tracy Morgan

Tracy Morgan

Senior Director, Engineering & Data Science
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Tracy Morgan

Senior Director, Engineering & Data Science, nContext

Victor Cho

Victor Cho

Chief Executive Officer
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Victor Cho

Chief Executive Officer, Evite

Vitaly Pecharsky

Vitaly Pecharsky

Head of IT Operations
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Vitaly Pecharsky

Head of IT Operations, Slickdeals

Warren Kay

Warren Kay

Chief Revenue Officer
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Warren Kay

Chief Revenue Officer, SOCi

Panel

Yves Le Sieur

Yves Le Sieur

Sr. Director, Strategy and Planning
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Yves Le Sieur

Sr. Director, Strategy & Planning, VDS

The New Education Track